Native English Copywriter & Communications Lead

Words that cut through noise.

Ten years turning complex products into copy that lands. For B2B SaaS, healthcare tech, and AI companies that need a human voice in the room. Not the corporate-jargon kind. The kind that makes people stop, feel something, and act now.

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Nathan Simantov

Anyone can complicate. Let's simplify.

Selected Work

01 Healthcare Tech · B2BPharmbills +
Pharmbills logoHealthcare · B2B
RoleHead Copywriter
ScopeFull site · 2+ years
StatusLive

“Build dedicated teams that deliver measurable results from day one.

Trusted US-based outsourcing partner since 2016. We recruit, train, and manage dedicated teams that work inside your existing systems, so healthcare organizations can grow without the bottlenecks of in-house hiring. Stability that scales: long-term retention, structured management layers, and self-sustaining teams make Pharmbills a permanent operational backbone, not a temporary vendor. Proven results: $5 million saved in 9 months through proactive claims auditing. 300% client growth supported in two years. Clean claim rates above 95%.

Visit live site →
02 D2C · Brand & ProductTevaplanter +
Tevaplanter logoD2C · Brand
RoleBrand & Product Copy
TypeE-commerce · Lifestyle
StatusLive

“Grow like nature. Simplicity is the ultimate sophistication.

A sustainable, self-watering planter that mimics the natural habitat of plants, letting them grow on the surface without soil. Handmade by Italian artisans, it brings the raw beauty of the outdoors into the heart of your home. Whether lush with growth or standing as a sculptural centerpiece, the Tevaplanter fits seamlessly into any modern environment. Design for nature, crafted for you. Brand voice, product pages, and lifestyle copy for a design-led D2C planter that raised over $7M on Kickstarter and shipped 100,000+ units worldwide.

Visit live site →
03 Fintech · Product LaunchPreciate Pay +
Preciate Pay logoFintech · Launch
RoleSole Writer
TypeLaunch announcement
SubjectPay-by-face fintech

“Look Ma, no hands.” Pay with a single glance.

First Pay-by-Face solution arrives in the USA. Preciate Pay is a camera-based payment method, finally enabling customers of brick-and-mortar shops to pay without wallets, cards, or phones. The payment is completed with a single glance: the quickest, most convenient, and most sterile, hands-free way to pay. Not only does this dramatically reduce cart-abandonment and solve long queues, it frees staff for more important customer service work. Built by some of Israel's leading cyber security experts, shoppers' images are never stored, in full compliance with GDPR.

04 Brand VisionSeatylock +
Seatylock logoBrand Vision
RoleSole Writer
TypeBrand vision
SubjectUrban cycling

“The hallmark of any great city is its bicycle culture.

Lock with Confidence. Yet urban living can make it hard to enjoy cycling without proper security. Seatylock was formed by a group of passionate urban cyclists with one goal: creating the world's greatest bicycle locks. With backgrounds in security, design, and manufacturing, we understand what it means to worry about your bicycle's safety. Strictly adhering to principles of innovation, security, and design, we poured our heart and soul into ensuring Seatylock is engineered with only the highest quality materials for strength and durability.

Fewer words. The right ones.

Concept & Product

Range is the point. Different pieces, different worlds. A mix of live products I named, wrote, and shipped end to end, alongside spec concepts. Each created in its own voice.

01
FloatFintech app · Ad campaign · Spec
Campaign · Structure is peace
01 · Hero / OOH
Hand it over.
Breathe out.
Float quietly runs the math on your money, so the part of your brain that never stops counting finally can.
02 · Social
Can I, should I,
did I?
03 · Story
You saved €240
this month.
And didn't even notice. That's the idea.
Float — money app · spec campaignStructure is peace
Float — Ad CampaignSpec · Out of Home / Social
02
NilNon-alcoholic spirit · Film script · Spec
Nil — :30 SpotSpec Script · Scene 01
nil.
:30 Spot · Spec Script
All of the ritual.
None of the receipts.
ProductNon-alcoholic spirit
Format:30 / :15 cutdown
ToneDry · adult · unbothered
Open
A bar at golden hour. The good kind of quiet. A bartender slides a low glass across dark wood. Ice, citrus, something amber.
VO
Some nights you want the whole ceremony. The glass. The pour. The pause before the first sip.
Cut
Hands, the twist of a peel, the swirl. We never see a logo. We see a ritual.
VO
You just don't always want what comes after it.
On screen
The glass lands. Single word, lowercase: nil.
VO
Nil isn't missing anything. It's the version that remembers the night.
nil.
All of the ritual.
None of the receipts.
Non-alcoholic spirit · Spec spot
03
Deborah BalatonConsumer product · Named, written & built · Live
See live product →
deborah-babysitting.app
ENDEHUעב
Request a booking
Deborah Balaton
Approved by parents · Loved by kids

Caring, experienced babysitting you can trust.

Got somewhere to be? Take peace of mind with you. Bilingual German & English kindergarten assistant, familiar with the Jewish community and kosher/Shabbat needs.

Request a booking€30 / hour · live estimate
🎓

Kindergarten Assistant

Professional early-childhood experience

🌍

Trilingual

German, English & Hebrew

✡️

Kosher & Shabbat

Familiar with community customs

🧸

Newborn to School Age

Care tailored for every stage

Named & written

Brand name, voice, and every line of copy across the site.

Four languages

Full localization: English, German, Hungarian, Hebrew.

Built & shipped

Applied an AI development certification from Hebrew University to ship a working product, not just the words for one.

Visit the live product →
04
KettleAI hiring SaaS · Product one-pager · Spec
Kettle — Product One-PagerSpec · Press Kit
AI hiring · Skills over résumés

See the work, not the wording.

Great people are terrible at describing themselves. The best engineer you'll ever hire called herself "detail-oriented" and left it at that. Kettle looks past the clichés to what someone can actually do.

Start freeWatch the 2-min tour →
Candidate · Backend Engineer
SignalEvidenceScore
Ships production systems3 services, 40k req/day94
Debugging under loadResolved 2 SEV-1 incidents88
Mentors juniorsRan onboarding for 4 hires76
Résumé buzzwords"detail-oriented" ×3ignored

Reads the work, not the words

Kettle evaluates real projects and outcomes, so strong candidates with modest résumés stop slipping through.

No buzzword bias

"Self-starter" and "team player" carry no weight here. What someone did does.

Shortlists in minutes

Spend your Tuesday talking to the right five people, not screening the wrong fifty.

71% less time screening
Average across teams in their first quarter on Kettle
Kettle — AI hiring platform · spec one-pagerSee the work, not the wording

I write across the whole spectrum.

A decade in-house and at agencies means the range is the point. From a single line of UX microcopy to a forty-page whitepaper, I move between registers, audiences, and formats without losing the thread.

01 · Product & UX

Words inside the interface

  • UI / UX microcopy
  • Onboarding flows
  • Error & empty states
  • Help Center & knowledge bases
  • Product tours
02 · Brand & Marketing

Words that move people

  • Websites & landing pages
  • Brand voice & manifestos
  • Video scripts & ad copy
  • Email campaigns
  • Naming & taglines
03 · Strategic & Technical

Words that carry weight

  • Whitepapers & technical docs
  • Investor & executive comms
  • Case studies & thought leadership
  • Pitch & sales decks
  • SEO & long-form content

The art of sounding human.

Live & Published

& more

This is a curated slice. A decade of work lives in products, behind NDA's, or in formats that don't fit a link: internal comms, sales enablement, scripts, decks, and ghostwritten thought leadership among them. Full samples and writing tailored to your brief are available on request.

Ready to speak?

Let's connect

Nathan Simantov — Copywriter & Communications Lead Tel Aviv · New York · Amsterdam