“Not just words about AI. A working AI product, built end to end.”

An AI cooking companion that turns a set of macros into a recipe you can actually cook. I designed the whole product: a build-time and cook-time split, a voice-first interface, and a macro-to-recipe flow. Under the hood: six agents across two CrewAI crews, one that prepares data and trains the model, one that reviews each recipe for nutrition, method, and equipment, plus a nutrition model trained on roughly 38,000 recipes. Built as an independent project during my AI Development course at Hebrew University, using Claude, CrewAI, scikit-learn, and Flask. Concept, architecture, and build, start to finish.

“The room isn't held by charisma, but by structure.”

A course brand and landing page for a group-facilitation program aimed at therapists, coaches, and 1:1 practitioners stepping up to lead rooms. I wrote every line, designed every element, and built the page start to finish. The copy leads with the real fear behind the pitch: you've mastered private sessions, but a room full of people going silent is a different kind of exposed. Hero, curriculum, objections, and testimonials all written to sound like a practitioner who has actually held the room. One person, whole product: strategy, narrative, art direction, and front-end build in a single self-contained page. No template.

“Build dedicated teams that deliver measurable results from day one.”

Trusted US-based outsourcing partner since 2016. We recruit, train, and manage dedicated teams that work inside your existing systems, so healthcare organizations can grow without the bottlenecks of in-house hiring. Stability that scales: long-term retention, structured management layers, and self-sustaining teams make Pharmbills a permanent operational backbone, not a temporary vendor. Proven results: $5 million saved in 9 months through proactive claims auditing. 300% client growth supported in two years. Clean claim rates above 95%.

“Grow like nature. Simplicity is the ultimate sophistication.”

A sustainable, self-watering planter that mimics the natural habitat of plants, letting them grow on the surface without soil. Handmade by Italian artisans, it brings the raw beauty of the outdoors into the heart of your home. Whether lush with growth or standing as a sculptural centerpiece, the Tevaplanter fits seamlessly into any modern environment. Design for nature, crafted for you. Brand voice, product pages, and lifestyle copy for a design-led D2C planter that raised over $7M on Kickstarter and shipped 100,000+ units worldwide.

“Look Ma, no hands.” Pay with a single glance.

First Pay-by-Face solution arrives in the USA. Preciate Pay is a camera-based payment method, finally enabling customers of brick-and-mortar shops to pay without wallets, cards, or phones. The payment is completed with a single glance: the quickest, most convenient, and most sterile, hands-free way to pay. Not only does this dramatically reduce cart-abandonment and solve long queues, it frees staff for more important customer service work. Built by some of Israel's leading cyber security experts, shoppers' images are never stored, in full compliance with GDPR.

“The hallmark of any great city is its bicycle culture.”

Lock with Confidence. Yet urban living can make it hard to enjoy cycling without proper security. Seatylock was formed by a group of passionate urban cyclists with one goal: creating the world's greatest bicycle locks. With backgrounds in security, design, and manufacturing, we understand what it means to worry about your bicycle's safety. Strictly adhering to principles of innovation, security, and design, we poured our heart and soul into ensuring Seatylock is engineered with only the highest quality materials for strength and durability.